Small Business Website
[Illustration] [HTML] [CSS] [JS] [UI] [UX Writing]
I developed a small business website concept for a hypothetical cheese shop located in Canary Wharf. To begin the project, I conducted thorough research into existing small business websites in the area, analyzing their strengths and weaknesses.
Branding
I solely used black, white, and a dijon mustard yellow on my site. These are very simple and the yellow is dark enough that it is still legible on the screen. I wanted to modernize the cheese shop identity and bring in a more vibrant audience.
Final Note
In designing the site, I included custom illustrations such as seasonal cheeses—to give the brand a warm, artisanal feel, enhancing visual interest without distracting from usability. Using clean HTML/CSS, I implemented a responsive layout with consistent typography and spacing, while JavaScript added interactivity (for example, opening and closing times) to engage users without overwhelming them.
In terms of UI/UX writing, I focused on clear, inviting language (“Join us”, “Drop by”, “Discover something new”) and well-structured content hierarchy to guide visitors intuitively through the events, contact, and hours information.
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