Small Business Fromagerie Mockup
[Illustration] [HTML] [CSS] [WordPress] [UX Writing]
I developed a mock small business website ‘Ashtons Fromagerie’ that showcased the branding and identity of a small cheese shop in London. Building a unique ambiance, adding illustrations, and descriptions to each cheese.
Branding
I solely used black, white, and a dijon mustard yellow on my site. These are very simple and the yellow is dark enough that it is still legible on the screen. I wanted to modernize the cheese shop identity and bring in a more vibrant audience.
Final Note
In designing the site, I included custom illustrations including individual doodles representing each neighbourhood.
—to enhance visual interest without distracting from usability. Using clean HTML/CSS, I implemented a responsive layout with consistent typography and spacing. A digital redesign for an independent fromagerie, focused on enhancing product discovery, strengthening brand presence, and creating a smooth, inviting user journey.
In terms of UI/UX writing, I focused on using clear, inviting language throughout each page to support search results, and repeating words such as “come by”, “discover”, and “enjoy” to attract people searching for cheese shops online. This creates accessible and jargon-free rather than overwhelming users with complex cheese terminology.
I also used a well-structured content hierarchy to guide visitors intuitively through the map, content, and of course between cheeses.
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